"Embrace hygge (pronounced hoo-ga) and become happier with this definitive guide to the Danish philosophy of comfort, togetherness and well-being Why are Danes the happiest people in the world? The answer, says Meik Wiking, CEO of the Happiness Research Institute in Copenhagen, is Hygge. Loosely translated, Hygge—pronounced Hoo-ga—is a sense of comfort, togetherness, and well-being. “Hygge is about an atmosphere and an experience,” Wiking explains. “It is about being with the people we love. A feeling of home. A feeling that we are safe.”"